For the first time in my four years at Drexel, I was allowed to pick my own brand for an advertising class. Halle-fucking-lujah.
At this time last year I was forced to do a series of Sunoco print ads highlighting Nascar. It was painful on so many levels, especially because the creative brief dictated that the ads had to appeal to non-Nascar fans. My main concern was that people found Nascar appealing to begin with. The car drives around the track, the spectators black out and throw beer cans at the track, the car crashes and bursts into flames, the circle of life continues.
There are so many more constructive things one can do with their time other than watching real life hot wheels. Like useless DIY projects. You may have restored that vintage frame you found at the flea market, but still feel just as cold and empty inside. Kind of like what I imagine Nascar feels like.
But I digress. I immediately knew I was going to pick J. Crew for my final (is that even a question?) and it was suggested that I tackle J. Crew wedding instead of the brand as a whole. It’s a fairly new addition to the brand, therefore there is less collateral and I have more creative freedom. Done and done.
The following images make up my J. Crew wedding mailer piece. All of the photographic images are from various J. Crew catalogues spanning from the early 90’s to today, and I wrote all of the copy. I’d be lying if I said I wasn’t damn proud of this, usually I try to find a deeper “meaning” in my projects and go off-topic and into the darker realms of the gray scale. But who needs deeper meaning when their fabulously dressed and rail-thin?
I would have simply posted this on my portfolio site, but I ran out of room and don’t really feel like shelling out money for another domain until after graduation. I have so many more pressing needs- like new loafers.